Facial tissue. Hand towels. Napkins. Folded tissue products remain in demand. Growth rates in North America are projected at 1.8% annually through 2025, and away-from-home (AFH) product trends point to a 2.3% increase during that same timeframe.
Sustainability has transitioned from buzzword to global call-to-action in a world dealing with ongoing environmental crises. In the paper industry, sensitivity is heightened around sustainability given the materials used to manufacture products. In burgeoning categories such as paper towels — a worldwide market projected to grow at a CAGR of nearly 5% over the next half-decade1 — ecology is a top priority, as demonstrated by emerging trends and technologies surrounding folded products.