Consumers evaluate brands on the shelf and often make purchase decisions based on primary packaging. How the product is presented makes a statement.
For tissue converters, getting toilet tissue and kitchen towels to market can be challenging due to the sheer number of pack configurations used — from single rolls to 90-roll multi-packs. Equipment must be versatile in order to provide seamless changeovers. There’s also the increasing importance of sustainable packaging materials. Transitioning from poly to paper requires careful consideration as not all machinery is adaptable. It all adds up to potential production line inefficiencies, and no OEM can afford wasted time or money.