On the whole, fiber-based products are in demand. The global compound annual growth rate (CAGR) across segments is projected to crest an average of 2%, with the tissue market anticipated to see even higher percentages.1
The climb is encouraging for the tissue industry, but it’s not without complications. Several years of substantial fluctuations in hardwood and softwood pulp prices have impacted tissue product costs. As a result, tissue converters are seeking innovative ways to meet consumer demand and protect margins.