What’s on the horizon for US tissue converters?
The US retail tissue market is in a state of flux. Private label share is expected to reach 30% by 2019, and similar global trends suggest that tissue converters need to prepare for a new and very competitive landscape.
Emerging Trends in Private Label Tissue in North America explores the factors behind the industry shift toward private label, including:
- Renewed retailer interest in investing in private label tissue on a global scale
- Technological improvements to private label product quality and segmentation
- Changing perceptions of “private label” in the minds of US consumers
- Wider availability of private label tissue through discounters and e-commerce
- And more!
Find out what’s next for tissue converters in light of the emergence of private label tissue. Complete the form to access your copy of this valuable resource now.
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