What’s on the horizon for US tissue converters?

The US retail tissue market is in a state of flux. Private label share is expected to reach 30% by 2019, and similar global trends suggest that tissue converters need to prepare for a new and very competitive landscape.

Emerging Trends in Private Label Tissue in North America explores the factors behind the industry shift toward private label, including:

  • Renewed retailer interest in investing in private label tissue on a global scale
  • Technological improvements to private label product quality and segmentation
  • Changing perceptions of “private label” in the minds of US consumers
  • Wider availability of private label tissue through discounters and e-commerce
  • And more!

Find out what’s next for tissue converters in light of the emergence of private label tissue. Complete the form to access your copy of this valuable resource now.

Complete the form to access your copy.

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